Objective

The Honeywell Home internal marketing team wanted to relaunch the product T10+ Pro Smart Thermostat that included a full solution suite. The objective was to create assets that would allow for elevated marketing performance across all launch materials. Stephanie worked with the internal marketing team and external agency to align on strategy, ensuring that the right type and number of assets were created to assist in growing their reach, driving growth, and meeting & exceeding benchmarks. Stephanie provided on-set art direction, lighting design, brand guidance, videography and film assets.

Results

• Click through rate 2%

• Site traffic 10% increase

• Video views 5% increase

• Exceeded Revenue by 500K+ in 2023 with units sold: 6,954