Objective
Using the Habitat for Humanity 'Home is the Key' cause marketing partnership, and Resideo corporate donation to engage Pros and Consumers to ‘Upgrade for Good’ by purchasing smart/connected thermostats and supporting Habitat for Humanity through Resideo. Stephanie worked with the internal marketing team and Habitat for Humanity to ensure creative direction and strategy alignment. Developed the video social media campaign including post content, messaging and scheduling. Developed the full-scale production based on content strategy, and directed, shot, and produced the films and social media content.
Results
Paid: 108,841 impressions; 4.34% click through rate
YouTube: 131.5k views; 1.1k impressions; 2.6% click through rate
Brand Ambassadors: 232 impressions; 162 views; 87.7% viewed
Travel vlog: 581 impressions; 131 views; 31.9% viewed
Resideo/Johnstone/Habitat: 1.5k impressions; 859 views; 25.6% viewed
Wrap: 633 impressions; 250 views; 33.3% viewed
“The collaboration across the media and video team was great. Resideo offered their own resources – photo/video/PR which helped shed light on the campaign from a unique perspective.” - Habitat for Humanity
“Resideo’s social media and content creation was top notch” - Habitat for Humanity
Home is the key Campaign
Resideo and Habitat for Humanity joined forces to build homes and help build futures for families in need.
Brand Ambassadors
Promoted the campaign at customer events during the week of April 17.
Shoot. Edit. Post.
Social media content was shot, edited and posted same day across channels.
