Objective

Created a successful rebrand of the First Alert VX1 Video Doorbell, the first product in the series. Stephanie worked with the internal marketing team to overcome challenges related to negative perceptions of security and monitoring, and challenges to effectively target both B2B and B2C audiences. This was achieved by showcasing everyday moments in a positive and fun tone, blurring the line between audiences through messaging and imagery, and pushing legal boundaries with mixed media while aligning with brand constraints. Stephanie ensured creative direction and strategy alignment, developed a full-scale production based on content strategy, and directed, shot, and produced the film.